The Hot Blonde Patterns Book, or Those Animal Face Books


First - I won a fully licensed copy of CodeSmith 3 yesterday from Scott Hanselman's talk on Code Generation... very cool!

Anyway, Scott and I were in line at the WestGate BBQ (best BBQ in Orlando, Cream City BBQ on Water is better) - and noticed another guy behind us still sporting his TechEd gear (Jeff Pepper, BF New York).  We struck up a conversation and asked him if he wanted company for dinner.  We went to the bar first and he bought us drinks, and we found out he's an Executive Editor at O'Reilly.

We talked over dinner about book stuff, and about Ineta, and the WI group... he took our info down to be tech reviewers (he'd like ~40 reviewers for each topic, the more specific the better).

Random facts & insights:

  •    Jeff has edited more technology books than any other editor from any other publisher
  •    O'Reilly biz cards have random animals on them
  •    Every animal is chosen very carefully by a special elite squad of O'Reilly Animal Pickers (they do other stuff too apparently... marketing stuff)
  •    The Head First Design Patterns format has been extremely successful (~40k copies sold, ~13k is considered good), and needed to be passed around to reviewers, editors, publisher via InDesign to support all the funkiness in the margins.

Jeff was very interested to hear about the success of our WI group, and discussed collecting reviewers from the group, and bringing the O'Reilly marketing into the picture to talk about swag.

Print | posted on Thursday, June 09, 2005 8:57 AM

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# re: The Hot Blonde Patterns Book, or Those Animal Face Books

left by casey chesnut at 6/9/2005 10:43 AM Gravatar
whoa ... please pass on my name as a reveiwer.
er, um ... and 'head first' always make me giggle :)

# re: The Hot Blonde Patterns Book, or Those Animal Face Books

left by Sean McCormack at 6/11/2005 5:11 PM Gravatar
Ditto! Plug me for being a reviewer! :-)

"Giggle" casey? Makes you "Giggle" like a little girl?? ;)

# Head First Design Patterns

left by Tap My Mind at 7/8/2005 1:19 PM Gravatar
Has anyone bought and read Head First Design Patterns (or as Gerry calls it, "The Hot Blonde Patterns...

# re: The Hot Blonde Patterns Book, or Those Animal Face Books

left by Brian Tinkler at 7/20/2005 3:23 AM Gravatar
Casey always giggles like a little girl!
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