Small Business

Depot, an exercise in Community-Sourcing

Gerry Heidenreich — Sun, 08 Jun 2008 04:43:59 GMT

No downloads or pics, just a quick rundown of a very cool app idea while it's in my head.

About a year and a half ago, I wrote a small winforms app. It's stayed very rough around the edges and hasn't gone anywhere from the original prototype. This prototype (I called it Depot) was written as a proof-of-concept of the simplest possible community-sourced bookmarking / tagging / searching tool that could possibly exist. A self-organizing business-specific link / text library could provide immense value to a company.

Depot hinges on 4 basic features common with collaborative apps:

1. Producing: Adding content in the form of URLS and/or text (2 different fields that can be used individually or combined)

2. Tagging

3. Searching for any item by any combination of title words or tag

4. Sharing: All content is automatically shared, and open to edit & extend, by anyone within the network

The search is an autocomplete textbox, that works with any combination of title words and tags. Typing 'catering' displays all catering items, but as you start to type 'catering madison', the suggestions filter appropriately. As you would expect, changing the text over to 'thai madison' updates to items tagged or titled with thai and madison.

The url + text fields is an interesting feature - a user may want to toss in a quick note for a catering url someone else added, like "Beware the red curry!!!".

The app seemed to work beautifully, but the algorithm is not built to scale up yet. Everything is cached heavily on the client-side. There are no concurrency checks. Also, to be fit for production, it will need some kind of user-auditing, history, and probably some kind of browser integration (or at least bookmark / favorites sync).

I don't know yet what will become of Depot. I hope to find the time and motivation soon to dust it off and start polishing it up for a pilot group. If nothing else, I got an ornery hog of a tag-search algorithm that may come in useful someday.

Reading, Writing, Arithmetic, and Business

Gerry Heidenreich — Thu, 10 Apr 2008 00:15:21 GMT

The land of opportunity, land of the free. The land of 40 million children between the ages of 5 and 15. The land where 85% of those children go to public schools [1]. 34,000,000 creative, open, trusting, impressionable minds with little or no education in business or financial responsibility.

There is something that occurs in a small percentage of these children. It is unfortunate, in this country, that it is such a small percentage. It is also unfortunate that by the time it happens, they are no longer children. They get the itch. It is opportunity. It begins with an idea, and often ends in a lesson. Whether it is the wrong ideas or the wrong execution, these lessons can be expensive. The expense is some combination of money, reputation, and time. The amount of this expense is proportional to the age of the recipient. The younger the student, the lesser the expense, and the easier the recovery.

Business is not about calculus, sociology, or accounting. For that matter, it is not about reading, writing, or arithmetic. In fact, it adds context to every other aspect of education. Math now has a purpose. Reading, writing, and typing provide communication skills that can be put into real practice. It is engaging, like a child's game. There are risks and rewards, tactics and strategies, successes and lessons. There are no prerequisites to learning these things. The concepts are as effective to a grade schooler as they are to a college student. It is easy to teach that business is about the exchange of money, for goods, services, and information, in a mutually beneficial transaction. It is easy to describe demographics, product positioning, reputation, relationships, profit, expenses, and negotiation in simple terms.

Twenty years ago, our trial-by-fire was the Lemonade Stand. Over a couple summer days, we tossed some lemonade together and sold it for a quarter a cup. The new Lemonade Stand is online. Services like Ebay and Amazon, Lulu.com and Google's AdSense provide an inexpensive, flexible point of entry into business. With a little guidance, any child could set up an account and start selling online.

In the land of the American Dream, opportunity is everywhere. Unfortunately, most people are oblivious to it. I strongly believe that it is our obligation to our children and our country to illuminate the young minds in the ways of business and financial responsibility.

[1] U.S. Census Bureau, http://www.census.gov/Press-Release/www/releases/archives/education/004214.html

Salesperanto AND Coderian?

Gerry Heidenreich — Fri, 14 Mar 2008 16:03:47 GMT

"Stop Thinking Like A Programmer"

I swear it's the theme this week.. I was actually told this by someone at work. In my own defense, I was thinking like somebody that would rather script a solution than wait 3 weeks for it (ok yeah, that's like a programmer)....

Think about this...

1. Business: Coders should be able to think in terms of features, interface complexity, barrier to entry, design and visualization, and capable of elevator pitching their product (notice I didn't say solution?) to a customer in these terms.

2. Innovation: getting the "I can do that" people (e.g. your engineers/architects/coders) to be able to speak directly to the "it would be cool if..." people (e.g. your billers, customers, parents, etc)

3. Apple's innovation/momentum and Microsoft's shift in perspective & ability to compete: Microsoft has always been guilty of "thinking like programmers", and it has been very profitable for them, but things are changing, and they are reacting accordingly.

4. Black & White: on one side are the geeks that appreciate your architecture and could debate code/frameworks/paradigms all day. On the other side are your customers, who want to know how you are going to make them more profitable/efficient/confident/marketable/competitive. Not much of a grey area here. 2 different languages: Salesperanto AND Coderian.

5. Intentional Programming [wikipedia]: Your skillset is in demand, but we are getting closer to the day that "Everyone Writes Software"... Lutz has a section dedicated to this. Developers must learn to understand the intent of their users. Stop thinking in syntax, start thinking in semantics... Mashups, FDD, REST, RDF, Pipes & Popfly (Google SETS prediction).

There is a pattern developing here, and there is A LOT of money being tossed around because of it (check this out!).

Legal forms for Wisconsin business

Gerry Heidenreich — Wed, 02 Jun 2004 17:38:00 GMT

Great source for forms and legal information for startups in WI - Quick LLC registration is one link and $130 away from here.